Module 1	Course Introduction
Unit 1	Course introduction (1:18)
Unit 2	Two exercises to the course (2:34)
Module 2	Writing a Simple, One-Page Business Plan
Unit 1	Three sentence business plan (2:48)
Unit 2	3-tier business plan examples (4:02)
Unit 3	3-Tier business plan exercise (0:54)
Unit 4	1-page business plan example of a mobile app business plan (2:56)
Unit 5	1-page business plan for local business - lawn care example (3:57)
Module 3	Business Plan Fundamentals
Unit 1	What exactly is a business plan? (5:51)
Unit 2	When you need a business plan (2:40)
Unit 3	What is a business model (2:53)
Unit 4	Length and writing style (4:24)
Module 4	Sections of a Business Plan
Unit 1	Executive summary (1:05)
Unit 2	Executive Summary Example For App (2:17)
Unit 3	Business or service section (7:19)
Unit 4	Company stage (1:01)
Unit 5	Company stage example (1:55)
Unit 6	Your market size (10:23)
Unit 7	Market size example from a real business plan (3:00)
Unit 8	How to identify your target market (7:29)
Unit 9	Target market example (2:49)
Unit 10	Marketing plan section of your business plan - theory (2:46)
Unit 11	Marketing plan section of your business plan - practical example (3:55)
Unit 12	Marketing plan example (3:15)
Unit 13	Your revenue streams (7:14)
Unit 14	Revenue stream example (3:03)
Unit 15	Current team with tips on how to build a founding team (8:36)
Unit 16	Example of the team section (1:30)
Unit 17	Your business competition and how to deal with competitors (7:27)
Unit 18	Competition section example (2:48)
Unit 19	SWOT analysis (3:38)
Unit 20	Example of real business plan SWOT analysis (2:12)
Unit 21	Business plan appendix (1:12)
Module 5	Business Plan Financials
Unit 1	Cash flow statement (5:15)
Unit 2	Income statement (2:25)
Unit 3	Forecasting for an existing business (5:05)
Unit 4	How to make projections for a business which has not ed (6:04)
Unit 5	Unit economics (4:45)
Unit 6	Unit economics example (2:22)
Unit 7	Previous funding (1:54)
Unit 8	Customer lifetime value (LTV) (9:56)
Unit 9	LTV example (4:42)
Unit 10	How to calculate the gross profit, net profit and the bottom line (3:13)
Unit 11	Example of profit calculations in a business plan (1:38)
Unit 12	What is the profit margin, and how to calculate your profit margin (0:50)
Unit 13	Profit margin example (1:42)
Unit 14	What is pro forma earning and how to calculate them (2:26)
Unit 15	Pro forma earnings example (1:34)
Module 6	The Balance Sheet
Unit 1	Elements of a balance sheet (1:04)
Unit 2	The assets of your company (1:18)
Unit 3	The liabilities of your company (1:06)
Unit 4	How to calculate equity (0:37)
Unit 5	Balance sheet example (1:43)
Module 7	Exercises to Fix the 10 Common Business Planning Mistakes
Unit 1	Section introduction (0:33)
Unit 2	Common business planning mistake #1 (1:18)
Unit 3	Common business planning mistake #2 (4:03)
Unit 4	Common business planning mistake #3 (1:27)
Unit 5	Common business planning mistake #4 (1:40)
Unit 6	Common business planning mistake #5 (1:43)
Unit 7	Common business planning mistake #6 (2:01)
Unit 8	Common business planning mistake #7 (1:19)
Unit 9	Common business planning mistake #8 (1:51)
Unit 10	Common business planning mistake #9 (1:34)
Unit 11	Common business planning mistake #10 (2:22)

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