Module 1	Course Introduction
Unit 1	Course Introduction (1:17)
Module 2	Marketing Plan Basics
Unit 1	What is a marketing plan? (1:19)
Unit 2	Common mistakes in marketing plans (2:05)
Unit 3	What makes a GOOD marketing plan (3:07)
Unit 4	Why marketing plans are important (2:30)
Module 3	What Your Marketing Plan Should Consist Of
Unit 1	Introduction and executive summary (1:11)
Unit 2	Business details (2:07)
Unit 3	Mission statement (1:27)
Unit 4	Products (1:29)
Unit 5	Services (1:19)
Unit 6	Free content (1:25)
Unit 7	UVP (unique value proposition) (0:40)
Unit 8	Differentiation or UVP: how your business is unique? (6:07)
Unit 9	Market positioning (0:01)
Unit 10	Target market (5:01)
Unit 11	Target market part 2 (4:37)
Unit 12	Demographics (4:07)
Unit 13	Psychographics (4:16)
Unit 14	Customer avatar (1:49)
Unit 15	Market Needs (1:50)
Unit 16	Market trends (2:10)
Unit 17	Market growth (1:56)
Unit 18	S.W.O.T analysis (4:10)
Unit 19	Budget and resources (2:39)
Unit 20	Pricing and discounting promotional strategies (3:37)
Unit 21	How to identify your ideal customer avatar (2:49)
Unit 22	Branding strategy (3:18)
Unit 23	Competitive analysis (6:16)
Unit 24	Marketing strategy (3:21)
Unit 25	Sales plan (1:55)
Unit 26	Advertising plan (2:22)
Unit 27	Detailed breakdown of every marketing initiative and budgeting (4:50)
Unit 28	Customer retention strategy (5:58)
Unit 29	Strategy to maximize business referrals (1:24)
Unit 30	Strategy to maximize social referrals (1:51)
Unit 31	KPI (Key performance indicators) (3:52)
Unit 32	Financial goals (1:01)
Unit 33	Costs and marketing spending projections (2:08)
Unit 34	Breakeven analysis (1:37)
Unit 35	Additional optional sections - regional projections (1:14)
Module 4	Marketing Plan Templates and a Case Study
Unit 1	Marketing Plan Templates and a Case Study (3:28)
Module 5	Specific Marketing Plan Examples
Unit 1	Two sentence marketing plan (3:13)
Unit 2	Company and strategies overview (3:57)
Unit 3	Plan for an e-commerce product (4:12)
Unit 4	Agency or services (marketing, web development, design) (5:25)
Unit 5	Local business (3:37)
Unit 6	Marketing plan for a blog (3:05)
Unit 7	Innovative product or website (2:48)
Unit 8	Platforms and big websites (3:43)
Unit 9	Self-branded business (4:22)
Unit 10	Affiliate business (3:46)
Module 6	Real Examples: Marketing Plan Creation
Unit 1	Introduction (0:47)
Unit 2	High level overview (3:30)
Unit 3	My approach to those 3 elements (3:53)
Unit 4	Walkthrough of how I grew my YouTube channel - the strategy (4:14)
Unit 5	My approach to SEO (3:46)
Unit 6	How I sell on e-commerce platforms (7:54)
Unit 7	My time horizons, deadlines and approximations (5:09)
Unit 8	My budget (6:11)
Unit 9	One more point about budgeting marketing and tax write-offs (1:05)
Unit 10	B2B Company (3:52)
Unit 11	Local business (3:37)
Unit 12	Product quality as vital part of the marketing pan (2:34)

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