| Module 1 | Course Introduction | |
|---|---|---|
| Unit 1 | Course Introduction (2:16) | |
| Unit 2 | Exercise: Competitor keyword research (1:56) | |
| Unit 3 | Google citations (2:33) | |
| Module 2 | What Makes a Good Link? | |
| Unit 1 | What makes a link good: relevance, authority and more (6:41) | |
| Unit 2 | No-follow vs. follow links (6:37) | |
| Module 3 | Top Ranking Factors | |
| Unit 1 | Top Ranking Factors (10:59) | |
| Module 4 | Creating Your Own Backlinks | |
| Unit 1 | Interlink your own pages (2:59) | |
| Unit 2 | Same page linking for SEO boost (3:20) | |
| Module 5 | How to Get Links to Your Site | |
| Unit 1 | Before getting links, have something worthwhile to link to (4:28) | |
| Unit 2 | Link begging (2:45) | |
| Unit 3 | Viral or great content (3:03) | |
| Unit 4 | Link-bait and controversy (2:52) | |
| Unit 5 | Events and SEO (6:11) | |
| Unit 6 | Looking at competitors links (1:51) | |
| Unit 7 | Google alerts (1:22) | |
| Unit 8 | Drawing links with cornerstone content (3:43) | |
| Unit 9 | Links from your profile on different websites. Crunchbase is an example (1:27) | |
| Unit 10 | Make your business an authoritative brand (2:12) | |
| Unit 11 | Blogging and guest blogging for links and SEO (8:05) | |
| Unit 12 | Build relationships and ask your professional contacts to link to you (1:39) | |
| Unit 13 | Pay for product reviews (2:02) | |
| Unit 14 | Getting links by putting on events (3:21) | |
| Unit 15 | Social linking and re-sharing (1:36) | |
| Unit 16 | Post job openings (1:21) | |
| Unit 17 | Create discount offers and post them on discount websites (2:05) | |
| Unit 18 | Sponsoring events (1:15) | |
| Module 6 | Linking from Authoritative .edu Sites | |
| Unit 1 | How to get .edu links with internships (2:17) | |
| Unit 2 | How to get .edu links with scholarships (1:23) | |
| Unit 3 | How to get links to resources and discount pages on your site (1:10) | |
| Module 7 | Getting Links Through Public Relations Pieces | |
| Unit 1 | Introduction (1:14) | |
| Unit 2 | How to write a press release (6:35) | |
| Unit 3 | How to write a press release part 2 (6:41) | |
| Unit 4 | SEO for your press release (4:46) | |
| Unit 5 | Publicity (10:37) | |
| Unit 6 | Effective pitching to get PR placement (7:42) | |
| Unit 7 | Effective pitching to get PR placement part 2 (8:02) | |
| Module 8 | Avoiding Penalties for Bad Links | |
| Unit 1 | Penguin penalty targeting links (5:18) | |
| Unit 2 | Directories, blog comments and article websites (3:41) | |
| Module 9 | Bonus Material | |
| Unit 1 | Hiring freelancers (6:49) | |
| Unit 2 | Easy strategies that work now (6:59) |
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