Module 1 | Course Introduction | |
---|---|---|
Unit 1 | Course Introduction (0:59) | |
Unit 2 | Your positioning and differentiation (4:14) | |
Module 2 | Your Portfolio and Credibility | |
Unit 1 | Your website checklist (4:41) | |
Unit 2 | Agency checklist (2:49) | |
Module 3 | Search Engine Optimization | |
Unit 1 | Why we are focusing on SEO first: push vs. pull and keywords (1:21) | |
Unit 2 | Example of keyword research (4:08) | |
Unit 3 | How to install the Yoast SEO plugin in WordPress (2:31) | |
Unit 4 | Link-building overview (7:21) | |
Unit 5 | Easiest links to get - interlink your website content (2:59) | |
Module 4 | Business Networking | |
Unit 1 | Introduction (1:56) | |
Unit 2 | Build a business referral network (3:12) | |
Unit 3 | Body language for successful networking (6:34) | |
Unit 4 | How to design your cards (2:21) | |
Unit 5 | Practical example: get your business card professionally designed (2:21) | |
Module 5 | Local Business Marketing | |
Unit 1 | Overview of local business marketing (1:02) | |
Unit 2 | Google for business (2:53) | |
Unit 3 | Yelp and local listing websites (3:47) | |
Unit 4 | Will fliers work for you? (3:02) | |
Module 6 | Freelancing to Get Leads | |
Unit 1 | Fiverr (4:13) | |
Unit 2 | Upwork (1:50) | |
Unit 3 | ClarityFM (1:33) | |
Module 7 | Branding Yourself with a Show | |
Unit 1 | Introduction (1:52) | |
Unit 2 | Marketing for a podcast (6:16) | |
Unit 3 | Marketing for a YouTube show (4:25) | |
Unit 4 | Longer vs. shorter episodes (2:39) | |
Unit 5 | Daily, weekly or monthly episodes? (4:10) | |
Unit 6 | Solo show or with guests? (4:46) | |
Unit 7 | Signing up for podcast hosting (2:35) | |
Unit 8 | Before setting up your podcast on iTunes (1:09) | |
Unit 9 | Podcast equipment (4:40) | |
Unit 10 | YouTube equipment (6:40) | |
Module 8 | Selling with Free Promotion on Social Media | |
Unit 1 | Social media updates to make you look like an expert (2:46) | |
Unit 2 | Social media to re-engage old clients or people who forgot about you (3:03) | |
Unit 3 | Quora for traffic and to establish yourself as a thought leader (2:49) | |
Unit 4 | How I sell on Facebook in an effective and legitimate way (3:52) | |
Module 9 | How to Sell and Negotiate | |
Unit 1 | Should you give free consultations? (2:28) | |
Unit 2 | Should you tell your prices? (1:50) | |
Unit 3 | Negotiation fundamentals (4:42) | |
Module 10 | Facebook Ads (paid promotion) | |
Unit 1 | How to get to the Facebook ad dashboard (0:47) | |
Unit 2 | Which type of ad is right for you (2:29) | |
Unit 3 | Setting the targeting for your ad (3:24) | |
Unit 4 | After setting the targeting for your ad, set the ad format (4:10) | |
Unit 5 | Pro tip for better targeting and user conversion (1:40) | |
Unit 6 | How to install Facebook pixel for tracking of conversion (3:58) | |
Unit 7 | How to set up ad targeting (2:23) | |
Unit 8 | Targeting lookalike audiences (1:49) | |
Unit 9 | How to set up a Facebook page for ads (1:04) | |
Unit 10 | Facebook page basics you should take care of (2:28) |
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