Module 1 Course Introduction
Unit 1 Course Introduction (0:59)  
Unit 2 Your positioning and differentiation (4:14)  
Module 2 Your Portfolio and Credibility
Unit 1 Your website checklist (4:41)  
Unit 2 Agency checklist (2:49)  
Module 3 Search Engine Optimization
Unit 1 Why we are focusing on SEO first: push vs. pull and keywords (1:21)  
Unit 2 Example of keyword research (4:08)  
Unit 3 How to install the Yoast SEO plugin in WordPress (2:31)  
Unit 4 Link-building overview (7:21)  
Unit 5 Easiest links to get - interlink your website content (2:59)  
Module 4 Business Networking
Unit 1 Introduction (1:56)  
Unit 2 Build a business referral network (3:12)  
Unit 3 Body language for successful networking (6:34)  
Unit 4 How to design your cards (2:21)  
Unit 5 Practical example: get your business card professionally designed (2:21)  
Module 5 Local Business Marketing
Unit 1 Overview of local business marketing (1:02)  
Unit 2 Google for business (2:53)  
Unit 3 Yelp and local listing websites (3:47)  
Unit 4 Will fliers work for you? (3:02)  
Module 6 Freelancing to Get Leads
Unit 1 Fiverr (4:13)  
Unit 2 Upwork (1:50)  
Unit 3 ClarityFM (1:33)  
Module 7 Branding Yourself with a Show
Unit 1 Introduction (1:52)  
Unit 2 Marketing for a podcast (6:16)  
Unit 3 Marketing for a YouTube show (4:25)  
Unit 4 Longer vs. shorter episodes (2:39)  
Unit 5 Daily, weekly or monthly episodes? (4:10)  
Unit 6 Solo show or with guests? (4:46)  
Unit 7 Signing up for podcast hosting (2:35)  
Unit 8 Before setting up your podcast on iTunes (1:09)  
Unit 9 Podcast equipment (4:40)  
Unit 10 YouTube equipment (6:40)  
Module 8 Selling with Free Promotion on Social Media
Unit 1 Social media updates to make you look like an expert (2:46)  
Unit 2 Social media to re-engage old clients or people who forgot about you (3:03)  
Unit 3 Quora for traffic and to establish yourself as a thought leader (2:49)  
Unit 4 How I sell on Facebook in an effective and legitimate way (3:52)  
Module 9 How to Sell and Negotiate
Unit 1 Should you give free consultations? (2:28)  
Unit 2 Should you tell your prices? (1:50)  
Unit 3 Negotiation fundamentals (4:42)  
Module 10 Facebook Ads (paid promotion)
Unit 1 How to get to the Facebook ad dashboard (0:47)  
Unit 2 Which type of ad is right for you (2:29)  
Unit 3 Setting the targeting for your ad (3:24)  
Unit 4 After setting the targeting for your ad, set the ad format (4:10)  
Unit 5 Pro tip for better targeting and user conversion (1:40)  
Unit 6 How to install Facebook pixel for tracking of conversion (3:58)  
Unit 7 How to set up ad targeting (2:23)  
Unit 8 Targeting lookalike audiences (1:49)  
Unit 9 How to set up a Facebook page for ads (1:04)  
Unit 10 Facebook page basics you should take care of (2:28)  
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