Module 1 Course Introduction
Unit 1 Course Introduction (1:12)  
Unit 2 The End Screen: Your Secret Weapon (3:11)  
Unit 3 Professional video marketing path (5:11)  
Unit 4 Two exercises to the course (1:12)  
Module 2 YouTube Search Engine Optimization
Unit 1 YouTube SEO introduction (2:53)  
Unit 2 Introduction to keyword research (4:37)  
Unit 3 Showing competitor keyword research (4:35)  
Unit 4 Keyword permutations (2:46)  
Unit 5 On page SEO for YouTube (4:09)  
Unit 6 Keyword research for competitive search terms (6:32)  
Module 3 How to Influence Ranking Factors
Unit 1 YouTube search ranking factors (4:18)  
Unit 2 How to get more likes (5:03)  
Unit 3 How to get more YouTube comments (3:08)  
Unit 4 How to make sure people watch your videos longer (4:15)  
Unit 5 More benefits of having longer video views (1:07)  
Unit 6 How to get your video to be embedded to help it rank (2:07)  
Unit 7 Intent match ranking factor (2:52)  
Unit 8 How to influence the intent match ranking factor (4:50)  
Unit 9 How to get views for a new video (4:10)  
Unit 10 How to amplify views with this triple-play combination (4:53)  
Unit 11 How to increase sales and traffic from your email signature (2:12)  
Unit 12 Closed Captioning for SEO boost (2:50)  
Module 4 YouTube's Recommendation Algorithm
Unit 1 Example of Recommendation Algorithm (4:41)  
Unit 2 Playlists to boost recommendations (3:14)  
Unit 3 More about playlists (2:44)  
Module 5 Getting Your Videos Into Google Searches
Unit 1 Getting Your Videos Into Google Searches (3:37)  
Module 6 How to Build Your Channel
Unit 1 Overall channel strategy and insights (5:25)  
Unit 2 Strategy for new channels (8:54)  
Unit 3 What to do if your videos are not succeeding (8:34)  
Module 7 Monetization
Unit 1 Strategies to make money from your channel (5:32)  
Unit 2 Selling from the about page (1:41)  
Unit 3 Sell more with YouTube pinned posts (1:46)  
Module 8 YouTube Live
Unit 1 Downloading the streaming and encoding software for YouTube live (2:59)  
Unit 2 Going live on YouTube live for the first time (2:35)  
Unit 3 Tips for running your live show while you are live (4:07)  
Unit 4 YouTube live tips for long-term success (4:07)  
Module 9 Small Channel Adjustments that Make a Big Difference
Unit 1 How to set a featured video to get more views (2:23)  
Unit 2 Making a unique channel URL (2:02)  
Unit 3 Showing video to newly subscribed users (3:00)  
Module 10 Considerations When Creating a YouTube Show
Unit 1 Evergreen topics vs current events (2:02)  
Unit 2 Daily vs. weekly vs. monthly show (4:10)  
Unit 3 Longer vs. shorter episodes (2:39)  
Module 11 Leveraging YouTube AdWords
Unit 1 Introduction (0:37)  
Unit 2 Creating your account (0:59)  
Unit 3 Setting up your first video ad (0:55)  
Unit 4 In-stream or video discovery ads (3:05)  
Unit 5 Setting budget, CPV and more (3:28)  
Unit 6 Location setting (3:28)  
Unit 7 Your ad group (1:04)  
Unit 8 Decision on in-stream ads (2:29)  
Unit 9 Adding your video to an ad group (2:03)  
Unit 10 How to write the headline and description for your ad (4:48)  
Unit 11 Setting your CPV (2:43)  
Unit 12 Interest and topic targeting (1:38)  
Unit 13 Keyword targeting (2:27)  
Module 12 Using Social Media to Boost YouTube Rankings
Unit 1 Introduction (0:44)  
Unit 2 All the benefits of social media automation (2:00)  
Unit 3 HashTag marketing (4:19)  
Unit 4 Social media automation tools (5:01)  
Unit 5 SocialOomph for automation (3:36)  
Unit 6 Pinned tweets (0:57)  
Unit 7 Pinned Facebook posts (1:08)  
Unit 8 Putting together your RT team (1:47)  
Module 13 Facebook Ads to Boost Views
Unit 1 Introduction (1:30)  
Unit 2 How to navigate to Facebook ads manager (0:29)  
Unit 3 Which ad type is right for you (2:29)  
Unit 4 Setting the right targeting for your ad (3:24)  
Unit 5 After setting the targeting, set the right ad format (4:10)  
Unit 6 Targeting pro tip (1:40)  
Unit 7 Lookalike audience (1:49)  
Unit 8 Facebook page basics to enable your ad (2:28)  
Module 14 How to Improve Long-Term Quality
Unit 1 Food for thought on what to improve (3:27)  
Unit 2 How to get YouTube to teach you what to improve (7:05)  
Module 15 Tips About Recording Equipment
Unit 1 Audio recording equipment (3:47)  
Unit 2 Video recording equipment (9:47)  
Module 16 Bonus Lectures
Unit 1 Pruning your channel (2:59)  
Unit 2 Competitor research exercise (2:24)  
Unit 3 In-Depth keyword research (9:29)  
Unit 4 Top SEO ranking factors (10:59)  
Unit 5 Increase rankings via embedded videos (3:03)  
Unit 6 Additional monetization options (5:32)  
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