| Module 1 | Course Introduction | |
|---|---|---|
| Unit 1 | Course Introduction (1:12) | |
| Unit 2 | The End Screen: Your Secret Weapon (3:11) | |
| Unit 3 | Professional video marketing path (5:11) | |
| Unit 4 | Two exercises to the course (1:12) | |
| Module 2 | YouTube Search Engine Optimization | |
| Unit 1 | YouTube SEO introduction (2:53) | |
| Unit 2 | Introduction to keyword research (4:37) | |
| Unit 3 | Showing competitor keyword research (4:35) | |
| Unit 4 | Keyword permutations (2:46) | |
| Unit 5 | On page SEO for YouTube (4:09) | |
| Unit 6 | Keyword research for competitive search terms (6:32) | |
| Module 3 | How to Influence Ranking Factors | |
| Unit 1 | YouTube search ranking factors (4:18) | |
| Unit 2 | How to get more likes (5:03) | |
| Unit 3 | How to get more YouTube comments (3:08) | |
| Unit 4 | How to make sure people watch your videos longer (4:15) | |
| Unit 5 | More benefits of having longer video views (1:07) | |
| Unit 6 | How to get your video to be embedded to help it rank (2:07) | |
| Unit 7 | Intent match ranking factor (2:52) | |
| Unit 8 | How to influence the intent match ranking factor (4:50) | |
| Unit 9 | How to get views for a new video (4:10) | |
| Unit 10 | How to amplify views with this triple-play combination (4:53) | |
| Unit 11 | How to increase sales and traffic from your email signature (2:12) | |
| Unit 12 | Closed Captioning for SEO boost (2:50) | |
| Module 4 | YouTube's Recommendation Algorithm | |
| Unit 1 | Example of Recommendation Algorithm (4:41) | |
| Unit 2 | Playlists to boost recommendations (3:14) | |
| Unit 3 | More about playlists (2:44) | |
| Module 5 | Getting Your Videos Into Google Searches | |
| Unit 1 | Getting Your Videos Into Google Searches (3:37) | |
| Module 6 | How to Build Your Channel | |
| Unit 1 | Overall channel strategy and insights (5:25) | |
| Unit 2 | Strategy for new channels (8:54) | |
| Unit 3 | What to do if your videos are not succeeding (8:34) | |
| Module 7 | Monetization | |
| Unit 1 | Strategies to make money from your channel (5:32) | |
| Unit 2 | Selling from the about page (1:41) | |
| Unit 3 | Sell more with YouTube pinned posts (1:46) | |
| Module 8 | YouTube Live | |
| Unit 1 | Downloading the streaming and encoding software for YouTube live (2:59) | |
| Unit 2 | Going live on YouTube live for the first time (2:35) | |
| Unit 3 | Tips for running your live show while you are live (4:07) | |
| Unit 4 | YouTube live tips for long-term success (4:07) | |
| Module 9 | Small Channel Adjustments that Make a Big Difference | |
| Unit 1 | How to set a featured video to get more views (2:23) | |
| Unit 2 | Making a unique channel URL (2:02) | |
| Unit 3 | Showing video to newly subscribed users (3:00) | |
| Module 10 | Considerations When Creating a YouTube Show | |
| Unit 1 | Evergreen topics vs current events (2:02) | |
| Unit 2 | Daily vs. weekly vs. monthly show (4:10) | |
| Unit 3 | Longer vs. shorter episodes (2:39) | |
| Module 11 | Leveraging YouTube AdWords | |
| Unit 1 | Introduction (0:37) | |
| Unit 2 | Creating your account (0:59) | |
| Unit 3 | Setting up your first video ad (0:55) | |
| Unit 4 | In-stream or video discovery ads (3:05) | |
| Unit 5 | Setting budget, CPV and more (3:28) | |
| Unit 6 | Location setting (3:28) | |
| Unit 7 | Your ad group (1:04) | |
| Unit 8 | Decision on in-stream ads (2:29) | |
| Unit 9 | Adding your video to an ad group (2:03) | |
| Unit 10 | How to write the headline and description for your ad (4:48) | |
| Unit 11 | Setting your CPV (2:43) | |
| Unit 12 | Interest and topic targeting (1:38) | |
| Unit 13 | Keyword targeting (2:27) | |
| Module 12 | Using Social Media to Boost YouTube Rankings | |
| Unit 1 | Introduction (0:44) | |
| Unit 2 | All the benefits of social media automation (2:00) | |
| Unit 3 | HashTag marketing (4:19) | |
| Unit 4 | Social media automation tools (5:01) | |
| Unit 5 | SocialOomph for automation (3:36) | |
| Unit 6 | Pinned tweets (0:57) | |
| Unit 7 | Pinned Facebook posts (1:08) | |
| Unit 8 | Putting together your RT team (1:47) | |
| Module 13 | Facebook Ads to Boost Views | |
| Unit 1 | Introduction (1:30) | |
| Unit 2 | How to navigate to Facebook ads manager (0:29) | |
| Unit 3 | Which ad type is right for you (2:29) | |
| Unit 4 | Setting the right targeting for your ad (3:24) | |
| Unit 5 | After setting the targeting, set the right ad format (4:10) | |
| Unit 6 | Targeting pro tip (1:40) | |
| Unit 7 | Lookalike audience (1:49) | |
| Unit 8 | Facebook page basics to enable your ad (2:28) | |
| Module 14 | How to Improve Long-Term Quality | |
| Unit 1 | Food for thought on what to improve (3:27) | |
| Unit 2 | How to get YouTube to teach you what to improve (7:05) | |
| Module 15 | Tips About Recording Equipment | |
| Unit 1 | Audio recording equipment (3:47) | |
| Unit 2 | Video recording equipment (9:47) | |
| Module 16 | Bonus Lectures | |
| Unit 1 | Pruning your channel (2:59) | |
| Unit 2 | Competitor research exercise (2:24) | |
| Unit 3 | In-Depth keyword research (9:29) | |
| Unit 4 | Top SEO ranking factors (10:59) | |
| Unit 5 | Increase rankings via embedded videos (3:03) | |
| Unit 6 | Additional monetization options (5:32) |
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